This is especially true with luxury brands like Louis Vuitton, Gucci, and Prada. People are either trying to impress others with fakes, or they’ve actually paid full price to become walking billboards.
Similar thing with iPhone cases that have a cutout for the Apple logo. That’s just hilarious.
I find the same to be true when people buy cars with illuminated insignia in the grill. Mercedes Benz, Volkswagen, for example.