Aspen has been experiencing a deep housing crisis for years. They have to bus in most of their workers from nearby towns because no one who has to work for a living can afford to live in Aspen. Now there’s a worker shortage because no one can afford to live in the outlying towns either.
For NM I’d say Roswell; 5th largest city (48k population) but well known b/c aliens
Crazy thought, but what if it differed by industry? Something like blue collar jobs get Monday off, white collar gets Friday off. That way office workers can for example more easily stay home to get their cable serviced and plumbers can more easily meet with a mortgage agent. Obviously because of overlap it’s not perfect (office workers can’t meet with mortgage agent, plumbers can’t get their cable serviced), but there’s a huge issue currently with people working 9-5 M-F being unable to access services that are also only available 9-5 M-F, so this would at least distribute things a little more. (This kind of thing already exists for some industries like restaurants, where W-Su workweeks are common)
I haven’t seen a TV ad in years; who’s out there talking about Pueblo?