• TheGrandNagus@lemmy.world
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    2 days ago

    Indeed. Active users (say, used within the past month) is a much better metric.

    I often wonder about this for many (especially older) YouTube channels - your channel is 15 years old, how many of your 500k subscribers actually still watch or even have active accounts?

    I wonder what subscriber growth rate a typical YouTube channel needs just in order to maintain a consistent level of watchers?