>New logo is soulless slop
Every single company
Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.
the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.
Some have more visual distinctiveness than this new minimalist shit
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.
I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.
It doesn’t say “car” at all either; no elegance or prestige. The old logo was sexy. New one looks like a logo for bottled water or something.
Edit: it’s like going from James Bond to Austin Powers.
Austin Powers has style. Crazy 60s style but style.
Ya, I wanted to use a bland spy but there aren’t any-- I was going to use the Spy vs Spy guys because they are the most generic-looking, but ultimately I kept Powers because while he is stylish and fun, he is also really immature and the logo looks immature to me.
It’s not joguor?
It might just be depending on how far away you are
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.
Jaguaren’t
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
Bottom text looks like it belongs on some short-lived product for flavoring water or a gas station energy drink.
A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.
JaGUar
They went from luxury car company to mediocre smartphone brand
Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
Their logo doesn’t have a jaguar and their car commercial doesn’t have any cars. Fuck it, whatever
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
oversimplifying logoes and stuff makes me rage, especially this
Just buy an old style one and replace the new one with it if you just have to have a jag
They’re trying to impress investors with ‘serious’ design, not stand out with a unique one
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}