• dgmib@lemmy.world
    3·
    2 hours ago

    That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.

    • Zacryon@feddit.org
      1·
      3 hours ago

      Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.

  • tallpaul@lemm.eeEnglish
    2·
    4 hours ago

    Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.

  • inbeesee@lemmy.world
    3·
    4 hours ago

    They’re trying to impress investors with ‘serious’ design, not stand out with a unique one

  • Mwa@lemm.eeEnglish
    5·
    6 hours ago

    I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.

  • Et Al@lemmy.worldEnglish
    5·
    7 hours ago

    Their logo doesn’t have a jaguar and their car commercial doesn’t have any cars. Fuck it, whatever

  • FauxPseudo @lemmy.world
    31·
    15 hours ago

    I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.

    • Asidonhopo@lemmy.worldEnglish
      7·
      13 hours ago

      I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.

      • FauxPseudo @lemmy.world
        3·
        12 hours ago

        The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.

    • nepenthes@lemmy.worldEnglish
      6·
      13 hours ago

      It doesn’t say “car” at all either; no elegance or prestige. The old logo was sexy. New one looks like a logo for bottled water or something.

      Edit: it’s like going from James Bond to Austin Powers.

        • nepenthes@lemmy.worldEnglish
          1·
          12 hours ago

          Ya, I wanted to use a bland spy but there aren’t any-- I was going to use the Spy vs Spy guys because they are the most generic-looking, but ultimately I kept Powers because while he is stylish and fun, he is also really immature and the logo looks immature to me.

  • mister_flibble@lemm.ee
    44·
    19 hours ago

    I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.